At the shopping center Gran Sasso di Teramo, Leclerc Conad rely on Neikos - digital agency for the management and installation of their digital signage service. The interactive communication network is one of the first in Italy, with four professional displays and a touch screen monitors.
Digital signage, also known in Italy as signage or digital signage is a form of communication that allows a brand to provide information and convey messages in support of its customers. Through this kind of communication, especially by using touch screens, the Company can easily express its philosophy and detailed information, but also present promotions, attract and entertain customers, provide information on active services.
The tool is a valuable support for sales, but the main added value lies in its ability to interact with the customer.
Thanks to the touch screen system, customers are attracted and emotionally involved and positively informed.
The communication is attractive and the two-way relationship with the public.
The point of sale can display commercial initiatives that are clearly shown on the monitors. Customers can express their opinion or provide suggestions, establishing a relationship with the brand and improving the fidelization process.