Renovating cultural heritage services
Digital Transformation is a change that involves industry, commerce, public as well as private services. Last but not least, it is also changing cultural conservation, Fine Arts Superintendence, and museum institutions. Actually, in Italy our rich historical, artistic and cultural heritage, which is unparalleled in the world, requires more effort in order to be fully appreciated.
Data shows that only 30% of Italians attend a museum at least once a year, compared to a growth in users of online services that numbers approximately 45 million. More can be done to encourage greater participation in the arts, considering that only 20% of museums invest in digital services for use of online collections (digitized and available via the web, for example) and on site (development of digital environments, for example).
Increase visitor flow
We need to do more and better to communicate our cultural heritage in new ways, closer to the needs of visitors and their experiences. The use of digital devices has made access to information immediate and engaging: the exhibition paths must adopt the same logic in order to increase the number visitors, adopting systems that combine the real world with the virtual one.