Interactive Transparent Oled, Ornellaia Estate’s high-tech treasure

Ornellaia Estate, one of world’s most iconic wineries, share with its visitors a dreamy experience thanks to Interactive Transparent Oled, a highly transparent display whereupon users can interact with multimedia contents that harmoniously overlap with the amazing landscape visible through its screen.

We have created a digital environment where guests can discover Ornellaia’s history and productive process thanks to Touchviewer software and its custom navigation interface which supports 3D images and videos, making guided tours to the Estate an unforgettable experience.

Through Interactive Transparent Oled, visitor can make a virtual tour of the Estate and discover how grapes turn into an excellent wine, during and interactive and engaging activity that combines tradition and the latest technology trend.

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