The building chosen as Whirlpool EMEA’s headquarters is in the “Perseo” Expo District and has a surface area of around 12,000 sqm which will host over 600 people from 28 countries in a modern and dynamic working environment. Situated in the nascent Human Technopole in the dynamic area of Expo Milano 2015, the new headquarters has many strategic and logistics advantages and it’s built to the most rigorous technological and sustainability standards.
Whirlpool also opened The World of Whirlpool its new flagship showroom in Milan, a showcase for the world’s most advanced domestic appliance technology and design. This new 500 sqm facility will display products from Whirlpool’s four main European brands – KitchenAid, Whirlpool, Hotpoint and Indesit. It is designed to give guests a structured experience in which they explore, live and experiment with products via interactive content, show cooking stations and educational and recreational activities.
A big multi user Touch Wall allows customers to discover the complete products overview and explore the Group’s brands. Interactive displays 84” offer dedicated contents, e-learning and detailed informations about design and products operation. The project, realized by Touchwindow in collaboration with Filmmaster, provide a complete digital signage system that shows you, on different displays in the show-room, dynamic and attractive contents.