Digital environments for car design

Exclusivity, first of all in the customer experience 

For Ares Design’s project, we had to go beyond the classic concept of showroom. 
The customer did not just require a solution capable of impressing the visitors and showing the awesome 
customized cars in an innovative and spectacular way. 

Through this project, Ares Design wanted its philosophy to come alive: luxurious and performing cars are 
not only conceived by a business processes, they are the product of co-creation concept: the customers, 
through the technologies available in the showroom, are involved in the customization process of their own 

Car body lines, materials, components, accessories: everything must appear real, giving the customer a 
perfect simulation of what the final result will be.

Other interesting projects


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