L’evento Freddy: presentare, coinvolgere, condividere

The Freddy event dedicated to presenting the new fashion collections was held in the splendid setting of Verona’s Palazzo Vittoria. The collections were presented via an enormous Touch Wall, an exciting new concept of work and interactivity, and an ideal tool for promoting creativity and communication.

Like a giant inspiration board, the Touch Wall allowed the Freddy team to view the entire range of products, the collection’s latest arrivals, the ideas, and all the information in its entirety. Agents, representatives and customers had the opportunity to see the new models and variants during a truly extraordinary show. The goal: to promote the interactive technological experience in order to increase, improve and accelerate the sales processes.

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